There’s nothing like an animated GIF to show off how your product or service works. Grammarly uses a very subtle animation to draw attention to their offer leaving you wanting to spend more time reading-and hopefully-taking action on the email. Grab your subscribers’ attentionĪdding animation in email with a GIF is a great way to grab your subscribers’ attention, point them toward an action you want them to take, or keep them scrolling to make sure they get your whole message. Whether you prefer a hard “G” or like to rhyme GIF with a certain brand of peanut butter, let’s look at why GIFs are so useful in emails. What are the benefits of animated GIFs in email? While there is still some debate as to how you actually pronounce “GIF,” most will agree that GIFs can be an excellent marketing tool. Animated GIFs are enjoying a renaissance both on the web and in email marketing. In the internet’s early years, GIFs (and the marquee and blink tags) were the primary method of adding movement to a web page.Ī lot has changed since the 1990s. Similar to how a flipbook works, GIFs rapidly display a series of images to produce the illusion of motion. More importantly, though, GIFs can be animated. Due to wide support across browsers and email clients, GIFs have been a popular image format since the early days of the internet. GIF, which stands for Graphics Interchange Format, is an image format developed by CompuServe in 1987. How to optimize animated GIFs for email.How to add animated GIFs to your emails.Considerations when using animated GIFs.So how can you get in on this action? In this blog post, we’ll cover: Table of Contents Enter: Animated GIFs in email.Įmail marketers are increasingly turning to animated GIFs in email to provide extra visual interest in their messages and according to our 2023 State of Email Design Report, 58% of marketers said they’re using animated GIFs in their marketing emails and 43% said there was somewhat of an improvement in email performance when GIFs are used. But with so much competition for subscribers’ attention, you need to get creative about how to entice readers to click through and care about your message. To know more about the license, please check our license page for more informtion.As an email marketer, you’re always trying to improve your campaigns through the use of copy, design, personalization, artificial intelligence, and beautiful images. ![]() The " Spinner" spinner is released under loading.io free License. Since we provide GIF / CSS as alternatives to the SVG animation, you are free to choose what format to use in your own projects however, we still think SMIL is a powerful language, and you can help it to gain more popularity by using SMIL with your project. Furthermore, since Microsoft Edge has officially changed it's engine to Chromium, you can think SMIL as it has been supported by all modern browsers. SMIL includes features that can not be replaced with CSS Animation, and there are still people using SMIL all over the world. ![]() We use SVG SMIL when animating our SVG spinner, and you might have noticed that Chrome once deprecated SMIL several years ago.Īlthough Chrome tended to deprecate SMIL, this action was suspended. Is it supported in latest version of Microsoft Edge?ĭoes it work in tag or background-image CSS style?
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